Mobile phone screen showing a business directory app with a search bar and filters for cities, categories, and tags. Four business listings are visible: Flexx Studio and Cafe at 183 Bournemouth Road open 08:00-14:00 with coffee and other options; Wimborne Tanning Lounge at 61 High Street open 08:30-16:30 with beauty services; Karixa Films in Poole open 09:00-17:00 offering videography; and MAYA at 70 High Street Wimborne, currently closed, with luxury services. Each listing includes a thumbnail, address, hours, and category tags. The bottom navigation bar has icons for Discover, Map, QR code scanner, Cards, and Quests.

Mobile app screen showing a business search interface named Town with filters for cities, categories, and tags. It lists businesses including The Courtyard Cafe, Limoncello, and Little Red Roaster with addresses, hours, and status indicated by colored dots. A category selection menu is open at the bottom with options like Bar/Pub, Beauty & Wellness, Café, Fitness/Gym, Other, Outdoor & Travel, Restaurant, Retail, and Tattoo Shop, displaying the number of listings in parentheses for each category.

Town gives independent businesses loyalty, customer CRM, local discovery and marketing tools in one beautifully simple platform. No subscription. No setup fee. No contract.

Book my free 15-minute setup

Trusted by 42+ independent cafes, restaurants, salons, bars and shops - and rated 5.0 on the App Store.

THE EXPENSIVE BIT ISN'T GETTING THEM IN

It's letting a great customer disappear.

Running an independent is already expensive enough. Rates. Wages. Stock. Energy.

Approximately nine hundred tiny bills that all seem to arrive on Tuesday. Town helps you earn more from the customers who already like you - without becoming bill number nine hundred and one.

Up to 5X

Regulars are worth more than one good day.

Square's 2026 UK research found that loyal regulars can generate a local business up to five times more annual revenue, typically returning around 11 times in a year. The first visit matters. The next ten change the business.

Source: Square UK Local Economy Report, 2026.

80%

Local loyalty is personal.

Four in five UK consumers say their relationship with their favourite local business is more than transactional. Town helps you keep that relationship warm between visits - without trying to turn it into corporate nonsense.

Source: Square UK Local Economy Report, 2026.

£0

Good software should not punish small margins.

Other loyalty platforms commonly start at £25-£49 per location, per month, before you fund a single reward. Town's platform fee is zero. Keep the money for stock, staff, or the world's most unnecessarily expensive electricity bill.

Competitor pricing snapshot, August 2026. Use a dated comparison methodology in the footer or source page.

You already did the hard part. They liked you.

Town gives them a reason to remember, return and bring somebody with them. Reward visits in seconds. Follow up without chasing. Show up when local people are deciding where to go next. See what is working. All from your phone, for £0 a month.

Less “we should really do something about loyalty”. More customers coming back.

THREE STEPS. FIFTEEN MINUTES.

Set up today. Start building regulars on the next visit.

No integration project. No special hardware. No training manual thick enough to stop a door.

Step 1

Put your business on Town.

Add your details, photos, opening hours and offers. Choose points, stamp cards, or both. We can build it with you in a free 15-minute setup session.

Step 2

Reward customers in seconds.

Open Town Connect and scan the customer's Town Pass. Award points, add a stamp or redeem a reward. It works on an ordinary phone or tablet.

Smartphone screen displaying a QR code labeled with the referral code 'TOWN-HEM5II' and a prompt to scan the pass at a business on Town to earn 1% cashback.

Step 3

Give them a reason to come back.

Use Booster Days, emails, notifications and offers to turn quiet moments into reasons to visit. Your CRM and insights show which customers and rewards are moving.

Smartphone displaying a local spending and economy app with a welcome message, balance details showing £300 local spending and £1,200 local economic activity, a 1-day streak, and 28 transactions, with notifications for +10 TOWN cashback and -10 TOWN redeem with timestamps.

Book my free setup

Fifteen minutes. £0. Live before the kettle has properly cooled down.

A LOT OF SOFTWARE. VERY LITTLE FAFF.

Everything you need. Nothing you need an IT department for.

Thoughtfully designed tools that make rewarding loyalty second nature, local discovery automatic and customer follow-up genuinely manageable.

Be discovered

Your profile, offers, updates and location appear inside an app built for people actively looking for brilliant independent places.

Two smartphones showing the TOWN app interface with a city map featuring location pins, place details including a café at 7 High Street with opening hours and options to call or share, and a business list filter by city, category, and tags.

Stay remembered

Send emails and notifications, understand your regulars and spot customers who might need a gentle nudge back.

A smartphone displaying a challenge interface with the title 'Here we go again,' a challenge to take a secret photo, a guide, and a map at the bottom, positioned in front of a laptop showing an email design editor with a 90% off discount promotion for Acme Food Truck including image upload, color customization, and text editing options.

Run it from your pocket

Scan, reward, update, message and measure in Town Connect. No extra terminal or specialist kit required.

Make quiet days useful

Turn a slow Monday or sleepy afternoon into a Booster period with extra points that you control.

Grow with the network

Every new shopper and independent makes Town more useful for everybody already there.

Two smartphones and a laptop display a business performance app with a map view on the left phone, an overview dashboard on the laptop showing scans, points rewarded, processed amount, average spend, and customer repeat rate chart, and the right phone showing a welcome message with liked businesses, local spending, economic impact, day streak, transactions, and invite friends options.

Bring them back

Custom points, digital stamp cards, Booster Days, flexible redemptions and Side Quests give customers a clear reason to choose you again.

Smartphone displaying a challenge called 'Here we go again' with guide steps and an ended status. Overlay cards show +10 TOWN Cash Back, 870 TOWN points equivalent to £8.70, and a -10 TOWN Redeem transaction for £10 on 22/05/26 at 12:30. A partial map is visible at the bottom of the phone screen.

Explore every feature

WHY TOWN EXISTS

Built by two people. Backed by one very stubborn idea.

Independent businesses deserve the same growth tools as chains - without the chain-sized bill.

Walk down almost any UK high street and count the gaps. Coffee shops, pubs, bookshops and family businesses disappear, while the cost of simply opening the door keeps climbing.

That is not inevitable. It is what happens when spending local is less visible, less convenient and less rewarding than spending with a giant platform - and when the software designed to fix that problem becomes another cost small businesses cannot justify.

Town began with a simple question: what would it take to make choosing local as easy and rewarding as choosing a chain?

We spent a year building the answer. Loyalty tools. Marketing. Customer insight. A customer app people love using. A business app simple enough for the Saturday team. Then we made the decision that matters most: independent businesses should be able to use it all for free.

Most software starts with enterprise, then removes features until it fits a small-business price. Town started with the person behind the counter and worked backwards.

Our mission

"We exist to help independent businesses thrive and to help people choose local more often. It is better for your wallet, your neighbourhood and the place you call home."

Town, built in the UK for British independents

Results

Jeanette · Truly Scrumptious · Poole

"Our customers find the sign-up process quick and easy, and we find it simple to add rewards to their accounts. It's a welcome addition to shopping in Poole."

A woman wearing a pink apron stands smiling at the entrance of Truly Scrumptious, a traditional sweet shop with a brown awning displaying sweets, chocolate, fudge. Outside the shop are pastel-colored tables and chairs, with a Heineken umbrella visible nearby.

Salvatore · Limoncello · Poole

"Town has played an important role in our growth. It's always rewarding when people come in and mention Town. The referrals and social media support from the team have been brilliant."