A frankly unreasonable number of features for £0.
Bring customers back, reach local shoppers and understand what is working - with simple tools made for independent businesses, not enterprise software teams.
Give a good first visit somewhere to go.
Reward the behaviour that matters to your business, without defaulting to a one-size-fits-all discount.
Reward loyalty in seconds.
Create a points scheme around your business in minutes. Choose what customers earn, increase it during quieter periods and award points by scanning a Town Pass or finding the customer in Town Connect. Every customer's balance stays attached to your business, so your rewards build loyalty to you.
The stamp card they cannot leave in their other coat.
Turn the familiar “buy nine, get the tenth” mechanic into a clean digital experience. Customise the item, number of stamps and reward, then run one card or several at the same time. No cardboard, lost stamps or mystery handwriting.
Give the slow bit of the week a reason to move.
Offer extra points on selected days or during chosen periods. Double points on a quiet Tuesday, boost the last appointment of the day or add some energy to a rainy afternoon. Turn boosters on and off as your trading pattern changes.
Generous for customers. Sensible for your margins.
Customers can see what they have earned and what is available before they reach the till. Scan their Town Pass, choose the redemption and confirm. You set the points rate and reward value, so you always control the economics.
Loyalty with a little plot twist.
Side Quests turn supporting local into something people can take part in. Customers might try somewhere new, visit at a different time, complete a local trail or support several independents in one weekend. Town makes discovery playful without making your staff run a competition spreadsheet.
Promotions without the panic discounting.
Publish offers that have a job: introduce a new product, reward a return visit, fill a quiet window or thank your best customers. Add, edit and remove them whenever you need, without paying for another campaign tool.
Be there when “somewhere local” becomes “where next?”
Town is not only a loyalty wallet. It is a growing guide to independent places, built for shoppers who already want to choose local.
App listing
Make a first impression before somebody reaches the door. Add a photo gallery, story, opening hours, useful links, unlimited rewards and special offers. Show people what makes you worth the detour, then give them a clear next action.
Interactive map
Shoppers can explore a country-wide map of curated independents and filter by category, location and what they feel like doing. Whatever you sell, serve or make, somebody nearby is looking for it. Town helps them find you.
Local network effects
Every independent gives customers another reason to keep Town on their phone. Every customer creates more discovery for the businesses already there. You keep your own loyalty scheme while benefiting from a shared local audience.
Action buttons
Send customers straight to the action that matters: directions, a booking page, your website, a menu, a call or another useful destination. Make the journey from “that looks good” to “let's go” as short as possible.
Business updates and blog posts
Share a new menu, product drop, event, workshop, story or behind-the-scenes update. Your posts give existing customers a fresh reason to return and new customers more reasons to choose you over the anonymous option.
Keep the relationship warm between visits.
A great experience should not rely on the customer remembering you at exactly the right moment.
Send to your regulars - or reach an eligible local audience.
Thank recent visitors, announce an event, bring back customers who have gone quiet or tell people about something new. Build a simple campaign, choose the right consented audience and send it without stitching together a separate email subscription.
Stay front of mind without living on your phone.
Send timely updates straight to a customer's home screen, or use supported automation to remind relevant customers about rewards and reasons to return. Quick to notice, easy to act on and included with Town.
Know your regulars without keeping it all in your head.
See customer visits, points, stamps and redemptions in one straightforward view. Spot your most engaged customers, understand who has gone quiet and build useful audiences for follow-up - subject to customer permissions and data-protection rules.
The right message beats a louder one.
Speak differently to a brand-new visitor, a weekly regular and somebody you have not seen for two months. Useful filters help you make the message relevant instead of sending everything to everybody.
Serious capability. Saturday-staff simple.
Analytics and insights
Track repeat visits, active customers, points, redemptions and campaign engagement. Learn which rewards are used, when customers return and where a small change could make a useful difference.
Team management
Add team members, keep reward activity consistent and see how Town is being used across the business. Give staff a clear, repeatable checkout action without handing everybody the keys to every setting.
Flexible setup
Run points, stamp cards or both. Change rewards, adjust Booster periods, update offers and refresh your profile whenever you need. Town fits the way you trade, not the other way around.
No special hardware
Use a smartphone or tablet your team already has. The scan takes seconds and there is no separate reader, expensive installation or counter full of kit.
Town Connect business app
Scan Town Passes, award points, stamp cards, process redemptions, update your profile, view customers and manage marketing from one business app. It works on an ordinary smartphone or tablet, with no specialist terminal required.
Other platforms put useful features behind higher plans. Town forgot to build the paywall.
The complete feature set is available at £0 a month. You fund the rewards you choose. Optional promotion stays optional.
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