Town FAQs | Free Loyalty Software Explained

Question 1

Is Town really free?

Accepted Answer

Town is free for businesses to use with no monthly subscription fees.

Question 2

What exactly is included for £0?

Accepted Answer

The £0 pricing includes access to Town's loyalty software features for independent businesses.

Question 3

How does Town make money?

Accepted Answer

Town operates on a business model that allows businesses to use the platform for free.

Question 4

Is there a catch?

Accepted Answer

There is no catch to Town's free offering for businesses.

Question 5

Who pays for rewards?

Accepted Answer

Businesses control and fund their own rewards through Town's platform.

Question 6

Can points earned with me be spent somewhere else?

Accepted Answer

Points earned at your business are managed through your loyalty programme settings.

Question 7

Can I choose how many points customers earn?

Accepted Answer

Yes, businesses can control how many points customers earn through their Town settings.

Question 8

What is a Booster Day?

Accepted Answer

A Booster Day is a selected day or period when customers earn extra points. It gives people a direct reason to visit when you would most value the trade - such as Monday, Tuesday afternoon or the last appointment of the day.

Question 9

Can I change or pause rewards?

Accepted Answer

Yes. Update your points rate, Booster periods, stamp cards, offers and other loyalty settings in Town Connect.

Question 10

Can I use points and stamp cards together?

Accepted Answer

Yes. Run points, digital stamp cards or both. You can also run more than one stamp card when different products or behaviours deserve different rewards.

Question 11

How long does setup take?

Accepted Answer

Setup is quick and can be completed during a free 15-minute setup session.

Question 12

Do I need special equipment?

Accepted Answer

No. Town Connect runs on an ordinary smartphone or tablet. Your team scans a customer's Town Pass to add points, award stamps or process a redemption.

Question 13

Does Town need to integrate with my till?

Accepted Answer

No till integration is required. Town Connect works alongside the way you already take payment.

Question 14

Is there a customer app?

Accepted Answer

Yes. Customers use the free Town: Local Loyalty app to discover independents, collect points and stamps, view rewards and access their Town Pass.

Question 15

Is there a separate business app?

Accepted Answer

Yes. Town Connect is the business app. Use it to scan customers, manage loyalty, update your profile, send marketing and view customer activity.

Question 16

Can I send emails and notifications?

Accepted Answer

Yes, Town allows businesses to send emails and notifications to customers through the platform.

Question 17

Will I own my customer relationships?

Accepted Answer

Yes, businesses maintain ownership of their customer relationships when using Town.

Question 18

Is Town GDPR compliant?

Accepted Answer

Yes, Town is GDPR compliant.

Question 19

Is Town suitable for my business?

Accepted Answer

Town is designed for independent businesses across various industries.

Question 20

Can I invite my existing customers?

Accepted Answer

Yes. Ask existing customers to download Town and scan their Town Pass on the next visit. We can also give you counter materials and a simple team script to make the launch easy.

Question 21

Why use Town instead of a paper stamp card?

Accepted Answer

Town provides a digital alternative to paper stamp cards with additional features for managing customer loyalty.

Question 22

Will Town replace my existing loyalty scheme?

Accepted Answer

It can. You can use Town as your main loyalty programme or introduce it alongside an existing scheme while customers move across.

Question 23

Is there a contract?

Accepted Answer

No. There is no long-term contract or monthly subscription. You can stop using Town, subject to the simple steps in the Business Terms for handling active rewards and customer balances.

Question 24

How do I get started?

Accepted Answer

Book a free 15-minute setup. We will show you both apps, build a loyalty plan around your business and help you create your profile. If you are ready, you can go live in the session.

Questions are sensible. Especially when something is free.