Loyalty shouldn’t cost anything

Town brings premium loyalty, CRM, discovery and marketing tools together for independent businesses at £0 a month. You choose the reward. We provide the software.

The usual model
1. Pay a monthly fee before a customer scans anything.
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2. Choose a reward and fund every redemption.
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3. Pay more, or move up a plan, for useful marketing and customer tools.
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4. Run a loyalty scheme that often sits alone, with little built-in discovery.

Software bill + reward cost + paid add-ons.

Far too expensive!

Wet street scene with wet pavement on a cloudy day, lined with multiple retail stores and signs displaying 'To Let' and 'Store Closing' notices, cars driving down the road, pedestrians on the sidewalk, and a prominent clock tower in the background.
This is unsustainable for your business.

We think there’s a better way to do things.
Smartphone screen displaying a town map app with a highlighted restaurant called The Pickled Berry at 16 High Street, marked closed, showing a photo of an outdoor seating area, and navigation icons for Discover, Map, QR scanner, Cards, and Quests at the bottom.
Town's model
1. Pay Town £0 a month for loyalty, CRM, discovery and marketing tools.
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2. Choose points, stamp cards, Booster Days and rewards that fit your margins.
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3. Reach existing customers and local Town shoppers from the same platform.
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4. Change or pause your rewards whenever your business needs to.

Reward cost chosen by you.
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Platform cost: £0.

£0 means £0.

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Business profile and app listing
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Custom loyalty points
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Digital stamp cards
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Booster Days
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Customer CRM
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Email marketing
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Push notifications
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Offers and updates
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Town Connect business app
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Team tools
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Customer insights and analytics
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Interactive map placement
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Side Quests and local discovery
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Setup support

You fund the rewards customers redeem at your business. If you choose optional paid promotion, you control that spend too. There is no required subscription or platform fee.

So simple the cafe's resident dachshund could nearly do it.

Nearly. He still struggles with Face ID.
Once your profile and loyalty scheme are live, Town handles most of the clever stuff in the background. Day to day, your team only needs the Town Connect app and two simple actions.
Give points or stamps
Open Town Connect and scan the customer's Town Pass. Enter the purchase amount or select the stamp card. Their balance updates in seconds.
Redeem a reward
Scan the Town Pass again, select the available reward or points value and confirm. The redemption is recorded automatically for both of you.
Scan. Tap. Done. The clever bit should never be the complicated bit.
See it once. Use it the same day.
Book 15 minutes with Town. We will walk through both apps, shape a reward around your business and help you go live.
Floating stacks of shiny metallic hexagonal tokens with a raised letter 'T' on a black background.Multiple shiny blue hexagonal tokens with a raised 'T' symbol floating against a black background.