Everything you need. £0 a month. Forever.

Loyalty points, stamp cards, customer CRM, email marketing, notifications, local discovery, business tools and more. No setup fee. No subscription. No contract.

Town for Business
£0 / month

Not “free for 14 days”. Not “free until you need the useful bit”. Free.

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Loyalty

Custom points and Town Cash, multiple digital stamp cards, Booster Days and rewards

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Customer insight

CRM, useful segments and customer and reward analytics

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Discovery

Business listing, photo gallery, interactive map placement, offers and action buttons

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Business tools

Town Connect, team tools and Side Quests

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Marketing

Email campaigns, push notifications and business updates

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Support

Guided setup, no special hardware and no contract

Get Town for £0
Other Loyalty Platforms
£25 to £49 per month*

for a single location, with higher tiers for fuller CRM, communication or support features. That is £300-£588 a year before the rewards themselves.

*Illustrative UK pricing checked 12 August 2026: RWRD £25/£40 monthly; Stamp Me £39/£49 monthly.

Why we made it free

Because “affordable” still leaves somebody out.

A busy cafe may be able to absorb another £40 monthly tool. A new shop, market trader or one-chair salon may not. Yet those are often the businesses that benefit most from a simple way to build regular custom.Town is designed to become more useful as more independents and shoppers join. Removing the software bill helps the network grow - and gives every business access to the same core tools, not a stripped-back version reserved for whoever can pay most.

Two things may cost money. Both are your choice.

Customer rewards
When a customer redeems points or a stamp-card reward, your business provides that reward. You set the earning rate, threshold and value, so it can be as generous or as careful as your margins need.
Optional promotion
If you want extra paid visibility in Town, you can choose to buy it. Your profile, loyalty scheme, CRM and included marketing tools work without paid promotion.

“Free forever” tends to create questions.

Fair enough. Here are the straight answers.
Is Town really free?
Do you take a percentage of my sales?
Who pays when a customer redeems a reward?
Do I need to enter card details?
Will the free plan become paid later?
There is no budget meeting required.
Book a free setup, choose a reward that works for your margins and start building regulars.
Floating stacks of shiny metallic hexagonal tokens with a raised letter 'T' on a black background.Multiple shiny blue hexagonal tokens with a raised 'T' symbol floating against a black background.